To say that Hollywood had a bad summer would be an understatement. The Liberal Intelligentsia, in all of their pompous glory, incorrectly assumed that Americans would pay our hard-earned money to go see anything they put out on a movie screen, schlock or not.
Once again, the “smartest people in the room” turned out to be the dumbest.
The Hollywood Reporter has the story:
To understand the upside-down summer at the box office, consider that Sony’s 22 Jump Street, made for about $50 million, ended up grossing nearly as much in North America as The Amazing Spider-Man 2, the studio’s $200 million-plus tentpole that represents the type of movie on which Hollywood long has relied to drive summer slates. 22 Jump Street earned $193.3 million domestically, versus $202.8 million for the Spider-Man sequel (Neighbors, another R-rated comedy, also prospered).
All the usual rules were tossed out as comedies, female-fueled films and Guardians of the Galaxy, the season’s top-grossing title despite being released in the dog days of August, were left to make up for underperforming franchise pics. “Ultimately, it comes down to content, and the content just wasn’t as good as it has been in previous years,” says entertainment analyst Eric Handler of MKM Partners. Adds one studio executive, “many of the tentpoles that underperformed were more of the same and way too long. People ate up Guardians because it was a departure from the norm.”
Domestic revenue from May 2 through Labor Day came in at an estimated $4.05 billion, an eight-year low and, when accounting for inflation, a 17-year low. Moreover, revenue was down 15 percent from last summer’s record $4.75 billion, while attendance tumbled more than 5 percent. Not one film has crossed $300 million domestically for the first time since 2001, though Guardians of the Galaxy will ultimately reach that mark (its domestic cume is just north of $280 million).
If there’s any solace, it’s that the international marketplace remains strong, although the World Cup hurt box office returns in key soccer markets. Nor were there major debacles akin to summer 2013 disasters The Lone Ranger and After Earth. Still, Sony appears to have put its Amazing Spider-Man franchise on ice after ASM2 topped out at $708.3 million, which included only $202.9 million domestic.
Paramount’s Transformers: Age of Extinction also hit a franchise low in the U.S., but it has amassed north of $1.07 billion globally after becoming the top film of all time in China with $331 million. “There is no question the movie business is cyclical,” says Paramount vice chairman Rob Moore. Age of Extinction’s lengthy running time of 165 minutes no doubt hurt it in the U.S. (the previous installments were shorter).
Warner Bros., usually the dominant summer player, saw its revenue drop a massive 39.5 percent from 2013 as of Aug. 1. Godzilla, the studio’s top earner, grossed $507.9 million globally, while Tom Cruise’s big-budget Edge of Tomorrow finished with $364 million. Disappointments included Adam Sandler’s Blended and Clint Eastwood’s Jersey Boys. “Our summer did not live up to our expectations,” says Warners distribution chief Dan Fellman, “though Tammy will be profitable. We’ll also have a very strong fourth quarter.”
Disney, without a summer animated film for the first time in a decade, did great with Maleficent and Marvel’s Guardians of the Galaxy.
Fox, on a winning streak, will win the market-share honor thanks to X-Men: Days of Future Past ($745.4 million), Dawn of the Planet of the Apes ($611.5 million) and The Fault in Our Stars ($286.5 million), among other titles. “All of our movies were fresh and well-received. That’s ultimately what matters,” said Fox domestic distribution chief Chris Aronson. “Give the people more of what they want.”
Last summer was a horrible summer for Hollywood, as well.
One of the movies expected to be a blockbuster last summer, “The Lone Ranger”, cast Johnny Depp as Tonto, and rewrote the legend to center around him, instead of the title character.
The audience simply did not buy Captain Jack Sparrow as Tonto.
When we envision the crime fighting duo of the Old West, Americans see Clayton Moore and Jay Silverheels. Two outstanding gentlemen, both on and off the television screen.
The Liberals who run “Hollyweird” are totally disconnected from the average American’s belief system of ethics, values, and faith.
All of the great movies and television shows my generation watched while we were growing up, reinforced those values.
We knew that the Ranger and Tonto would beat the snot out of the bad guys, and rescue the rancher’s daughter. We knew that James Bond would defeat SPECTRE and get the beautiful Bond Girl.
We smiled in admiration when we heard that Superman fought for “truth, justice, and the American Way”. We threw our rubber tomahawks at the trees in our front yards, just like “Daniel Boone”. We knew that John Wayne would rescue Dean Martin in “Rio Bravo”.
And, all the guys in the 1970s wanted a red Gran Torino with a white stripe down the side, like “Starsky and Hutch” drove.
Even though they “underperformed”, you want to know why Americans go to see movies like the Captain America Movie, the Spider-Man Movie, the X-Men Movie, and “Guardians of the Galaxy”?
They are throwbacks. They are entertaining. They are not dirty or vulgar. There is plenty of action with a great story line wrapped around it, and GOOD TRIUMPHS OVER EVIL.
We go to movies to be entertained, not to be lectured to by a bunch of snotty-nosed, America-hating, relative morality, situational ethics-loving Liberals.
Americans have to deal with enough ugliness trying to survive under the harsh reality of America under Obama.
Movies this summer “underperformed” because, average Americans are being forced to cut back on their Entertainment Budget.
Americans have to pick and choose very carefully the movies they go to, simply due to the high price of tickets, refreshments, and gasoline and Obama’s stagnant economy.
There is a reason that Redbox is so popular.
Americans can choose to view the movies they like to watch.
My bride and I made the mistake of renting “Noah”. Thank the Lord, we only paid $1.28 for it. Even at $1.28, it was still over-priced. But, I digress…
Hollywood needs to pay attention to which movies the American public is watching at home…and make more just like them.
Average Americans are more perceptive than Liberals think we are.
This summer’s movie failures have proved it.
Until He Comes,