The latest “scandal” that is destined to go nowhere. involving Presumptive Republican Presidential Candidate Donald J. Trump, is all over the Main Stream Media News Outlets this morning, being trumpeted with all of the effectiveness of an attempt to push Jell-O up a hill.
The Wall Street Journal reports that
Documents unsealed in a fraud lawsuit against presumptive Republican nominee Donald Trump’s defunct real estate school reveal many of the aggressive sales tactics the enterprise used to persuade prospective students to spend thousands of dollars on the seminars.
Included in the batch of documents made public Tuesday by Judge Gonzalo Curiel of the U.S. District Court for the Southern District of California: a “sales playbook” from 2007 that offered tips to Trump University salesmen on how to “close a client.”
“You have built the Dreams,” reads the playbook. “They have seen the pain in their financial situation and have committed to make a change…They will begin to sell themselves to us; they will be climbing, ever closer to the peak of the emotional roller coaster.”
The lawsuit brought by ex-students accuses Mr. Trump and his now-defunct Trump University of tricking people into spending thousands of dollars on real estate seminars with false promises of access to Mr. Trump and his real estate secrets.
Mr. Trump has denied the allegations in the suits, saying Trump University students got their money’s worth. He said Friday that Trump University received mostly positive reviews from students, some of whose evaluations filed as exhibits have also been ordered unsealed in a redacted form. The case, which consolidated multiple complaints, is scheduled to go to trial in November.
“The court’s order unsealing documents has no bearing on the merits of Trump University’s case,” a Trump campaign spokeswoman said. “Trump University looks forward to using this evidence, along with much more, to win when the case is brought before a jury.”
The unsealed playbook outlines a “two-part” sales process in which a salesperson builds up trust with a potential customer and then passes the person to “program director” who closes the sale.
Customers were told Mr. Trump can’t personally meet with everyone who enrolls, but the company is looking for a “select group of people” that have been handpicked by a program director to receive “live, hands-on training with Donald Trump’s professional real estate instructors.”
The lawsuit alleges the instructors were merely “independently contracted high-pressure salesmen” who offered students nothing of marketable value.
The playbook features scripts that walk through what to do when a customer asks about the price: “If a client is adamant about knowing the price, simply say, ‘Our course range anywhere from $29 to $35,000,’” it says.
It also directed the sales force on what to tell people who have no credit cards or who have maxed them out. “What most people do is handle the tuition by putting it on their credit cards because it gives them the ability to make very small monthly payments and maintain low overhead to run their real estate project. Then [they] use their success in real estate to pay off the banks in a couple of months or so,” the playbook said. “However, you don’t seem to have the advantage of having that kind of leveraging power. Do you have any other seed capital or savings set aside to further invest into your real estate projects?”
Another document unsealed is a Trump University memo from 2007, a year before the financial downturn, addressed to enrollment counselors that predicts a “continuation of the very strong real estate market and the historically low level of capitalization rates that exist today.”
Judge Curiel ordered the release of the documents Friday, the same day Mr. Trump attacked the judge by name during a campaign rally in San Diego.
“I have a judge who is a hater of Donald Trump, a hater. He’s a hater. His name is Gonzalo Curiel,” Mr. Trump said Friday.
Mr. Trump asked for an investigation into Judge Curiel, though he declined to specify the reasons why. “I think Judge Curiel should be ashamed of himself,” Mr. Trump said. “Because what Judge Curiel is doing is a total disgrace.”
His lawyers haven’t filed any motions seeking to reassign the case to a different judge.
In ordering the documents made public, Judge Curiel was responding to an April request by the Washington Post for the records to be unsealed.
First off, concerning Judge Gonzalo Curiel.
Research performed by Charles C Johnson, posted at Conservative Treehouse, shows that the judge is a member of the activist organization , La Raza Lawyers of San Diego, and is an Ctivist on behalf of the rights of illegal aliens, even selecting those who were awarded scholarships.
Gosh. Certainly a judge who is a member of La Raza would not be prejudiced against a presidential candidate who has said that he is going to build a wall on our Southern border to keep illegal aliens from entering our Sovereign Nation, would he?
By the way, that was sarcasm, for any Liberals and #NeverTrumpers who might be reading this post.
Next, let’s look at the sales techniques supposedly used by the salespeople for Trump University.
It appears that the Main Stream Media is attempting to make the use of clients’ feelings in the sales process something horrible and less than ethical.
Evidently, the “Smartest People in the Room” have never read “See You at the Top”, a very popular book, written in 1975 by Zig Ziglar, The Father of Modern Sales Techniques.
In that book, he writes that
Selling is a transference of feelings.
Oh, the humanity!
Ziglar is also known for saying that
People don’t buy for logical reasons. They buy for emotional reasons.
If people bought for logical reasons, there would be no such thing as payment plans.
But, I digress…
In my current full-time job, I am a sales person. I can tell you for a fact, that salespeople use potential customers’ feelings to close a sale, everyday of the week.
There is nothing new in what Trump’s salespeople did in their efforts to make Trump University a success.
What we are witnessing is a last-ditch effort to destroy Donald J. Trump and his Presidential Candidate…by any means necessary.
Liberals are in an all-out panic mode.
The Trump Train is rolling right along, gaining momentum as we get closer to November.
Meanwhile, the two remaining Democrat Candidates have been marginalized by their own failed political ideology, which only appeals to a minority of Americans.
With the efforts of the #NeverTrumpers to derail his Presidential Campaign continuing to fail horribly, Democrats are consumed with desperation.
Unfortunately for them, the ineffectual help that they are presently receiving from La Raza Activist Judge Gonzalo Curiel, will not stop the Trump Train from arriving at its destination on time.
Until He Comes,